Dogs Trust is looking to raise awareness of the plight of rescue dogs as they expect to care for over 17,000 dogs in 2016 and are searching for a “Special Someone”, for each and every dog. The rehoming campaign runs alongside their current televised advert, voiced by Martin Clunes, which depicts a rescue dog’s search to find the real human version of his own woollen figure.
There is a serious message behind the ad as dog lovers are urged to consider getting a rescue dog following an alarming decline in potential dog owners considering adoption. Dogs Trust has experienced a decline in visitors to their 20 Rehoming Centres across the UK and one in Dublin.
Many people who come to Dogs Trust describe the moment they decided to make a dog part of the family as their dog choosing them and not the other way around. Puppies are so readily available via the internet at the click of a button so not only do people buy them online before even considering rescue, but dogs bought online often end up in the care of rescue centres -bought on a whim by owners who haven’t considered the huge commitment. We hope people will consider becoming a special someone by helping a rescue dog before taking to the internet in search of a four-legged family member. Rescue dogs may be second hand, but they certainly are not second best.
Dogs Trust: ‘Special Someone’ (starts at 02:45) - UK Sentimentality in advertising doesn’t always sit well with Ad Break and when it’s used to sell financial services it can be a bit gag-inducing... but when the aim is to persuade people to adopt a dog rescued by a charity, no one with a heart should question its legitimacy. And this adorable film for the Dogs Trust will melt yours, if it’s functioning